If you to asked yourself “why do businesses need social media?” Read this article because I would give you the 9 persuading reasons as answers through this article.
Like any marketing strategy social media takes maintenance, a clear vision of the big picture, coordination to meet the ultimate goal, which is to establish trust, build the brand, and increase sales.
If you think you can overcome the stumbling blocks that I have previously stated then a well executed social media strategy could work wonders for you. Here are 9 reasons why you should consider social media.
- It can bring would-be customers for your product
Companies that use traditional marketing spend millions to locate their target markets. Why bother with these methods when you can simply establish a social media strategy that will help put you where potential customers are hanging out.
- It tells you what interests them
Social media gives businesses on a small budget the ability to find out what people are saying about you and your competitors in your industry. It’s getting Free market research without paying for it. You will know if your product is working or needs adjustments.
- It introduces your brand
If your company is new you can introduce your products and services through social media sites like Facebook and Twitter. You can talk about topics of interest with friends and followers and people will soon start inviting their friends over to see what’s going on, which is an effective way to make connections that lead to sales.
- It expands your reach
Even though your product is an established brand it may still be missing out on some potential customers. Through social media, you can find and communicate with more prospects. These places can become portals to a larger audience for your products and services because your customers can spread the word for you to their network of online communities.
- It gives you users feedback
This is a big advantage because through social media you can immediately know how your customers feel about your product. This allows you to find ways to improve the the comments and retain the services they praised.
- It provides a test audience
Companies use it to test a product or service first, before selling it. Within social media you can find those willing to implement your ideas and give you valuable feedback before you launch.
- It showcases your company’s personality
You can avoid being a faceless, impersonal storefront, by letting people know who you are by providing personal contact with customers using social media. Commenting, blogs posting and inviting conversation, allows your customers to connect with you and your brand.
- It makes you accessible
Fans, friends, and followers have direct access to you thereby, you can quickly respond to your customers’ problems and frustrations before they explode into a big mess. Likewise, being able to personally respond to positive feedback strengthens bonds by making people feel that their opinions matter.
- It lets you share
Through social media, you can create all kinds of content and share it by posting it in one place. Make videos; write articles, add blog posts and podcasts to your pages, where everyone can access them.
Your customers are out there having conversations on social media with or without you. You can choose to join in or not. But think about the potential that social media marketing offers. It may be worth your time to start exploring it today.