A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Using Facebook as an Internet and social media marketing strategy, the aim of the landing page is to make those who visit as fans because fans if convinced well can help you make more money online.
The easiest way to create a new tab within your Facebook Page is by using the Static FBML application only that this Static FBML application will require you to understand a basic level of HTML but if you have no idea about HTML then use an application like Dreamweaver of Microsoft FrontPage thereby create a good social media marketing strategy that can make you more money online.
Here are a few other tips that you should keep in mind to create a fairly effective landing tab:
- Call all visitors to action by educating your visitors about why they should join your Facebook Page and encourage them to actually join. This is an important social media marketing strategy that can grow your list of fans fast.
- Write in the second person rather than by writing about yourself and your company. Write as if you’re talking to the person who you want to become a fan. Explain why they should join and the benefits they’ll get from your page.
- Place important parts at beginning and end because some people tend to scan or skim the information and read only the beginning and end of landing pages. Therefore put the most important content at the beginning or at the end to help boost your social media marketing strategy and make more money online.
- Don’t link to other pages if you want to get visitors to take an action by joining your page and becoming part of an effective social media marketing strategy.
- Perform some basic testing by trying to make some subtle adjustments to your landing tab and measuring the difference in the number of new fans you receive each day.
