1) A big mistake is not tailoring your marketing campaign to fit your specific target audience. Business owners typically fall into the trap of believing that it is more important to reach a larger audience than it is to target a smaller more specific group. By selecting a smaller group of a thousand recipients who all have an interest in your products and services, will likely generate more leads than sending your email marketing materials to millions of recipients just because they are on your list.

2) Another common mistake often made is failure to follow up on promotional emails. Sending out emails to interested parties is great and produces greater results when coupled by other methods such as mail or telephone to contact recipients. It gives you an opportunity to answer any questions they may have or to provide any additional information they may require. This type of follow up can be much more effective than simply sending an email and allowing it to fall into the abyss of an overcrowded inbox.

3) Business owners also often make the mistake of not preparing themselves for an influx of customers after an email blast. You must anticipate a rush in business and be prepared to accommodate the demand for your products and services. Potential customers who have to wait for long periods of time may seek out your competitors who are better prepared to provide them with the same products or services immediately. Utilizing an effective email direct marketing tool is an inexpensive way to give your business a boost in sales but you must plan properly.